Ingenta Partners with Google
Ingenta is pleased to announce the successful implementation of full text indexing on Google, the popular and widely used Internet search-engine. Recent work with Google has resulted in a dramatic jump in usage with Google referral traffic contributing to a record 5.8 million sessions on Ingenta.com in May.Since initial changes to their crawler (the “Googlebot”) in late February of 2004, Google has been indexing the freely available metadata on Ingenta.com at a rate of 20,000 to 30,000 pages per day, ensuring that article titles, keywords, author names and abstracts appear in search results for 5.8 million Google sessions. As of March 2004, Ingenta has enabled full text access for the crawler, meaning all words in the article, not just the abstracts and keywords, are indexed and searchable on Google.
Although the crawler is authorized for full text access, all other users are subject to the usual Ingenta.com access control checks. If a Google user follows a search result that refers to text in the article itself, they will be presented with the abstract page on Ingenta.com and will either be authenticated for full text subscriber access by virtue of their IP address or username and password, or will be offered pay-per-view.
Additional benefits of this initiative are:
• Greater visibility of publisher’s full text articles
• All words in an article are indexed as “searchable” on Google, not just the metadata
• No security issues, as users are always passed to the abstract page and recognized as a subscriber or given pay-per-view options. Additionally, although full text is indexed it is excluded from the Google page cache.
Ingenta has currently switched on full text crawling as a trial for 70 publishers, including CABI Publishing, Professional Engineering Publishing, FD Communications Inc., and American Ceramic Society, and will be adding more in the weeks to come.