Issue 2 :: May 2002
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In the public eye
Ingenta will be attending the following shows:
• Society of Scholarly Publishing (SSP) Conference, Booth 21. Boston, MA. May 29-31 • American Association of University Presses (AAUP), St. Petersburg, FL. June 27-30 • IDT, Stand S01. Paris, France. June 4-6 • Special Libraries Association (SLA), Booth 640. Los Angeles, CA. June 9-13 • American Library Association Annual Conference (ALA), Booth 437. Atlanta, GA. June 13-19 • Library and Information Show, London, UK. June 25-27 • International Federation of Library Associations & Institutions (IFLA), Stand 312. Glasgow, Scotland. August 18-21

Eye catchers
See you at the SSP conference! If you happen to be in Beantown, please drop by Booth 21 at SSP and sample our wealth of online publishing solutions. And don’t forget to enter our lucky draw for a New England Clambake For Two, complete with lobster, clams, oysters, corn-on-the-cob, and of course, chowder!

EyetoEye for Libraries E-Newsletter - A New Marketing Vehicle for Ingenta Publishers

Publishers often ask us how to best reach out to the 10,000+ registered libraries on ingenta.com. One of the most effective ways is through our EyetoEye library e-newsletter, which provides tips, insight and news to help librarians better use our service. Through EyetoEye for Libraries, we promote your content and your organization in several ways:

We announce all new Ingenta publishers
New Ingenta publishers often want to know how they can create some buzz around their online programs. We start you off with a bang by introducing all new Ingenta publishers -- and some of your key journals -- in each issue of EyetoEye for Libraries. This can help jumpstart traffic to your articles and build immediate exposure for your new online program.

We focus on special subject disciplines
Most users come to ingenta.com looking for articles in a specific subject area. So we decided to focus on a different subject discipline in each issue of EyetoEye for Libraries. In the most recent issue, we focused on medicine, providing a list of some key medical publishers and titles on ingenta.com, and user instructions on how to search for those articles. We figure that informed users will always have the most positive research experiences. And that increases the odds that the right people will find your content.

We promote special, value-added publisher offers
Some publishers like to encourage new traffic to their content by offering free user trials of their online journals. We did this in the last issue of EyetoEye, providing the publisher’s name, the name of the journal, and a direct link to their content on ingenta.com. We’d love to promote your free trials next time around. To participate, please contact your Client Manager.

We’re just getting started with our library e-newsletter and welcome your feedback on how to better serve librarians — and you. If you have suggestions, or would like to subscribe, please email your Client Manager. We look forward to your great ideas!