Ingenta Launches New Email Alerting Services for Libraries
"If you build it, will they come?"In the movies, fans may flock to baseball fields without prompting, but helping researchers find your latest content online is an entirely different ballgame. Often, publishing your article is just half the battle. The trickiest part is alerting researchers about your new content, so they can click on it, read it and if they aren’t already a subscriber, perhaps buy the article.
NEW EMAIL ALERTING SERVICES FOR LIBRARIES
Introduced in June to our library customers at the SLA and ALA Conferences, our powerful suite of alerts expands the ways in which your content is promoted and accessed by researchers and libraries around the world. Through these services, we make alerts available to individual libraries and corporations on a site-licensed basis. This means you will now have access to a dramatically larger pool of institutional end-users (in addition to your regular users on ingenta.com).
Available to institutions for annual subscription are: a Table of Contents (TOC) Alerting Service, which will instantly alert users about your newest issue; Saved Search Alerts; and Custom Alerting Solutions, which allow libraries and their patrons to tailor alerts to their special research needs. Libraries can also choose to receive alerts centrally and redistribute them to their patrons, using our TOC Redistribution Service.
HOW OUR ALERTING SERVICES WORK
If you’re an Ingenta publisher, shortly after your content is available on ingenta.com, an email will be sent to library patrons who’ve registered to receive your alerts with their institution. (Users can expect to receive alerts within 48 hours of online publication.) The email will notify recipients your newest issue is now available online and will contain its full table of contents. If users are interested in reading particular articles, they can click on links in the alert and be taken directly to the relevant abstract on ingenta.com. Subscribers will be able to access your full-text content online, while non-subscribers can choose to purchase your content through a simple pay-per-view process, using either their credit card or their library payment account.
BENEFITS FOR YOU
• You get immediate exposure for your latest research with key libraries and their patrons. TOC Alerts help create instant awareness of your newly-available online content.
• We provide targeted content to your most loyal readers. Since the recipient or their library personally requested your alert, you know that your content is targeting a highly receptive audience.
• We encourage extra traffic to your content. By offering a direct path from users’ inboxes to your full-text content on ingenta.com, we’re making it even easier for researchers to visit your content — making them more likely to come back for more.
• You benefit from new revenue opportunities. By regular pushing your content in front of a highly opted-in audience, we’re helping encourage non-subscribers to subscribe. You can also enjoy additional revenue from pay-per-view users who were previously unaware of your content.
Email Alerting Services are available covering all 5,400+ online journals on ingenta.com and catchword.com. Libraries can also purchase alerts covering print content available through Ingenta’s fax/Ariel database. Institutional users can register through their library administrator and request alerts for an unlimited number of publications. Individual users not affiliated with an institution can now register for the service on catchword.com and select free alerts for five journals of their choice. Individual users will soon be able to register for alerts on ingenta.com and also receive five free alerts.
To get the word out to our 10,000+ registered libraries and encourage them to sign up, our library services team is using vehicles such as email newsletters, conferences, summer promotions and direct mail campaigns.
If you have questions about Ingenta's alerting services, please email customer services.