Five Ways You Can Grow Your Program Online :: A Closer Look at our Aggregation and Distribution Service
How can I quickly and cost-effectively get my journals on the Web? How can I reach a larger global audience of researchers? And how can I keep my program running smoothly with minimal time and hassle?These are the questions publishers ask us every day, whether they are large or small, commercial or non-profit, university press or association publisher. And after years of helping publishers solve such challenges, we’ve learned that you all share one common goal: to get your content out to the widest possible audience — quickly, cost-effectively and painlessly.
That’s why, four years ago, we developed our aggregation and distribution service — to help publishers distribute their full-text journal content on the Web. Since then, the service has quickly become our flagship offering, with more than 200 publishers now on ingenta.com. We’ve grown significantly in the past twelve months, with an expanding user base of more than 12,500 registered libraries, representing millions of researchers around the world. We’ve also introduced some important new features, such as reference linking and email alerts, to help publishers better serve the needs of their subscribers.
The Ingenta aggregation and distribution service can help publishers looking to either start — or supplement — an online publishing program.
WHAT IS INGENTA’S AGGREGATION AND DISTRIBUTION SERVICE?
Ingenta’s aggregation and distribution service is designed to help publishers set up, implement and manage online access to their publications. We start off by adding the full text of your publications to ingenta.com, our aggregation of 5,500+ electronic scholarly journals. Once your content is online, you receive instant access to our global user base. All visitors can search and browse your content, and quickly locate articles, abstracts and tables of contents. Subscribers can access the full text of your articles through our secure access control system, while non-subscribers can purchase your articles using our convenient pay-per-view option.
For publishers who already have their content hosted online, we can help them tap a larger global audience than they could have reached on their own. We’ll add your content to ingenta.com, distributing your titles to our large global user base. We’ll also drive additional traffic to your content through our 40 distribution partnerships with A&I services, subscription agents and organizations such as CrossRef. If you feel like you’ve been spending too much time on the technical aspects of your business, we also provide outsourced content hosting and maintenance services.
FIVE WAYS YOU CAN GROW YOUR PROGRAM ONLINE
If you're not yet part of our aggregation, or have additional titles not yet online, this solution can ensure you meet your strategic objectives. We'll help you:
1. Tap into our vast global user base. Joining our aggregation instantly raises your global profile and the visibility of your content. Additionally, you can attract new potential subscribers through our pay-per-view service and our distribution partnerships with subscription agents, A&I services and CrossRef.
2. Provide greater value to your subscribers. Better support the needs of your subscribers through optional features such as reference linking, TOC email alerts and saved searches. These tools make it easer for subscribers to find the articles that are most relevant to them — enhancing their research experience and the likelihood that they will continue subscribing to your journal.
3. Offer your content in a secure, managed environment. Through our access control technologies, we protect your valuable intellectual property and ensure that only authorized subscribers can access the full text of your content. (If you want to learn more about access control, you can read the Access Control Technology Tutorial in this issue of EyetoEye.)
4. Collect additional pay-per-view revenue from non-subscribers. Through our secure e-commerce system, you will enjoy additional income from users who previously were unable to access your content.
5. Save valuable time and money through our fully-outsourced solution. You don’t need to invest in new unproven technologies… hire a single new employee… or build a complicated in-house system. We handle everything needed to keep your program running smoothly.
We hope this article answered all your basic questions about our aggregation and distribution service. If you’d like more information, please feel free to contact us at sales@ingenta.com. We’d be happy to offer advice or answer any questions you may have.