Welcome
Access control may seem like one huge headache, but did you know it can also be a powerful cure? Whether you're online or hoping to be online soon, this key technology can help you better understand your subscribers, reach out to a larger audience and unlock new products and revenue.In this issue’s InSight, we help shed light on how access control works, what benefits it offers publishers and how you can get the most out of this crucial business investment. Learn how access control can help you discover new ways to refine, improve and exponentially grow your own Web program.
Also in this issue, we introduce:
Five ways you can expand your Web publishing program by joining ingenta.com;
Exclusive resources (case studies, reports and event material) for our publisher community, helping you publicize your online content and boost user activity;
Our lucky Gourmet Food Basket winner from the Frankfurt Book Fair raffle, and an events wrap-up;
Seven prestigious publishers who’ve just partnered with Ingenta;
Two new websites just launched by Ingenta publishers — and two more in the works;
The next big step in the Ingenta--CatchWord integration: Ingenta Select.
As always, if you have any special suggestions or requests for articles, please don’t hesitate to contact me, or your client manager. On behalf of all of us on the Publisher Services team, I wish you all the best with your publishing programs as we approach the New Year.
Germaine Choe,
Marketing Manager, Publisher Services